The Dream Home

ILE ALA was born from the idea that our home should reflect what truly brings us well-being: comfort, meaningful pauses, and deep connections with what matters most.

Envisioned by Elma Bichara and Tarik Ali, the brand expresses in every detail the desire to transform spaces into sanctuaries of beauty, essence, and authenticity.

More than just a physical space, it is a refuge — a place where each detail reflects our essence and tells our story.

The dream of a home that embraces our identity begins with creating environments that awaken the senses and carry meaning. A home should — and can — be a stage for rituals, not just routines.

The dining table is where we gather to celebrate with those we love, where memories are created and bonds are strengthened.

Every space should inspire the senses, offering comfort, presence, and connection.

Outside the home, we play roles. Inside it, we are our true selves. Within these walls, we disconnect from the world, recharge our energy, and create the rituals that ground and nourish our self-care.

ILE ALA specializes in luxurious placemats, premium napkins, elegant napkin rings, handcrafted cushions, hand-painted porcelain, and carefully curated, high-quality pieces for the home and table — each designed to transform everyday moments into something truly special.

Each piece is an invitation to sophistication and comfort, blending tradition and modernity.

We source raw materials from different parts of the world, honoring ancestral textile arts such as block printing and ikat from Jaipur, India — techniques that unfold in unique colors and patterns.

We build upon the delicacy of textile craftsmanship from China, Japan, Thailand, Indonesia, Turkey, Italy, France, and other cultures that master this art with precision and poetry.

ILE ALA was founded in the United Arab Emirates and has its entire production based in Dubai, a city where tradition and modernity intertwine in a unique way. Inspired by this cultural fusion, we bring to our creations the perfect balance between artisanal heritage and contemporary innovation.

That is why we are ILE ALA — your dream home’s partner.
Specialized in connecting your most meaningful moments, we transform spaces into sanctuaries of beauty, meaning, and authenticity.